Sponsorships & Partnerships
Practical AI education for professionals who want results, not hype.
Cal Hyslop creates practical AI content for non-technical professionals: managers, consultants, educators, business owners, and knowledge workers who are already using AI but not getting consistent results. With 20+ years of teaching experience and a working classroom AI deployment he built himself, Cal explains AI at the exact point where understanding breaks down, not from the outside in, but from the same starting point as his audience.
The channel starts one level deeper than most AI content. It assumes viewers have already tried the tools. What they need is a dependable workflow, and that is what every video delivers.
The channel is growing every week, so exact subscriber, view, and engagement numbers are not posted here. Request the current media kit below and you'll get real numbers pulled fresh from YouTube Studio.
Most viewers are 45 or older, and the vast majority are 35 or older.
61.5% from US, UK, Australia, and Canada.
Cal's viewers are not passive entertainment viewers. They come to the channel because they have a problem to solve. They are professionals with real budgets and purchasing decisions. They trust Cal because he starts where they are, not where a beginner would.
74% are new viewers drawn by specific problems they are already experiencing. They arrive with intent, not just curiosity.
The majority are 45 or older: established professionals with real careers, real budgets, and meaningful software purchasing decisions.
Nearly 62% of viewers are in the US, UK, Australia, or Canada: the highest-value English-language markets for SaaS and productivity tools.
Every video demonstrates a real workflow. Sponsor integrations perform best when educational and directly useful, which is also what the audience expects.
| Format | Description |
|---|---|
| Dedicated Educational Video | A full video built around a relevant product, workflow, or use case. Framed as practical demonstration, not a promotional announcement. |
| Integrated Sponsor Segment | A 60–90 second mention within a relevant video. Written in Cal's voice, placed naturally at a content break. |
| YouTube Community Post | A short sponsor placement posted to the channel community, reaching subscribers directly in their feed. |
| Newsletter Mention | A placement in Cal's broadcast email to AI-interested professionals. |
| Custom Package | A combination of the above formats tailored to your campaign goals. Rate card available upon request. |
Sponsors that serve professionals who want to work smarter, save time, and stay competitive in an AI-driven workplace will find the strongest alignment with this audience.
For sponsorship enquiries, rate card, and current availability:
itsme@calhyslop.com
Rate card and custom package options available upon request.